Photo credit: TBWA\Helsinki, Fanny Haga

Photo credit: TBWA\Helsinki, Fanny Haga


A talented Designer from Helsinki was born in to a multilingual family with a father from Italy and a mother from Finland. This strange European mix of two completely different cultures made him burly like a Nordic Viking and creative like a high Renaissance Italian artist.

Since my early years I’ve been designing and following my passion to explore and create new. I’ve always been a great problem solver and a strategic thinker. Growing up somewhere around the northern hemisphere and close to nature can be seen on my style and design thinking.

I have a degree in Industrial design and work experience in Graphic design, Experience Design, Service Design, UI Design, Concept Design, Product Design & Development, Design Management, Strategic design and Usability.My best features are prioritization skills, team work, efficiency, good craft, material and technology know how. I'm good at producing results with a high standard even with limited time. I can cope with any kind of pressure, adapt to hectic travel rhythms and I am passionate with anything that involves creativity.

At the moment I work as Lead Innovation Designer at TBWA\Helsinki Innovation Lab unit. I have also been one of they key persons of responsible in building the unit, it’s design processes, innovation methods, and the team. My role in Innovation Lab is to lead my team and run all design, concept development and production operations within TBWA network globally.

In my free time I like to do sports such as ping pong, boxing, go to gym, watch sci-fi movies, draw, paint and play around with my Bengal cat. My passion is to create meaningful experiences and sustainable designs that helps the world to become a bit better and interesting place.

(Some of my work is under a NDA but all that can be share is on my website.)

Mobile: +358408415968

Skype: umberto.onza1