What? are mono-functional watches combining tradition and innovation.
The first collection 'Stop The Time' offers a new way to interact and think about time, enabling you to save those moments that matter.


 

STOP THE TIME

When you find yourself in a memorable moment, you'll want to enjoy it without interruption. With this in mind, we designed and engineered a watch connected to a companion app enabling you to stop time at the press of a button.

Pressing the signature red button creates a time stamp which is sent to the app via Bluetooth. Simultaneously a 'memory mark' is created on an energy saving e-paper display integrated elegantly into the dial. The display helps you remember up to 5 special moments per month on your wrist, leaving your very own moment pattern over time.

 
How it Works.jpg
Product photos.jpg

MY ROLE

Product and concept development
Research and development
UX design
3D Design
3D Visualisation
Packaging Design
Graphic Design
Mobile Application Design


_Reviews_MONO.png

CLIENT

What? Watch AG

CONCEPT DEVELOPMENT

Masashi Kawamura - Creative Director (Party, New York) 
Daniel Julier - Lead Industrial Designer, (TBWA\Helsinki)
Umberto Onza, Jr. Industrial Designer (TBWA\Helsinki)
Lauri Käkelä,  Jr. Industrial Designer (TBWA\Helsinki)
Graziano Monteleone, Lead UX & UI Designer (TBWA\Helsinki)

PRODUCT MANAGEMENT/PRODUCTION

Umberto Onza, Jr. Quality control/Product Manager (TBWA\Helsinki)
Andrei Papshev, Partner/Product Manager (Chipital OY)
Temmo Pitkänen, Partner/Product Manager (Chipital OY)
Ronnie Leung, Production Consultant (Swiss Asia Ltd)
Johannes Kissinger, Chief Operation Officer (What? Watch AG)
Françoise Zahn, Production consultant (Aba-art Watches)

PHOTOGRAPHY

Robert Lindström, Freelancer (Robert Lindström Photography)
Mikko Ryhänen, Freelancer (Mikko Ryhänen Photography)

INDUSTRIAL DESIGN

Daniel Julier - Lead Industrial Designer, (TBWA\Helsinki)
Umberto Onza, Jr. Industrial Designer (TBWA\Helsinki)
Lauri Käkelä,  Jr. Industrial Designer (TBWA\Helsinki)

PACKAGING DESIGN

Umberto Onza, Lead Packaging Designer (TBWA\Helsinki)
Lauri Käkelä, Jr. Industrial Designer (TBWA\Helsinki) 
Graziano Monteleone, Lead Digital UX & UI Designer (TBWA\Helsinki)

UX & UI DESIGN

Graziano Monteleone, Lead UX & UI Designer (TBWA\Helsinki)
Umberto Onza, UX & UI Designer (TBWA\Helsinki)

VIDEO

Manama Agency