ENVIRONMENTAL LEARNING OF THE FUTURE

EduCycle is an educational augmented reality game for schools that teaches children how to reduce their personal carbon footprint by simulating their energy, food and traffic choices in the game’s physical map board. Players can then see their choices come alive on the mobile app. The main objective is to balance between human and environmental needs by making smart choices with limited resources.

EDUCYCLE & PRE-ORDER THE FUTURE

Pre-Order the Future was a forward-looking project that started in late 2015. The project’s aim was to study and explore how we can use new types of renewable raw materials in developing tomorrow’s sustainable products and services. The idea was to develop 5 different concepts that uses renewable plastics or fuel, create content and to get audience involved by voting the best concept. EduCycle was eventually selected and finally produced.


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EDUCYCLE DEMO


MY ROLE

Product and concept development
Research and development
UX design
Experience design
3D Design, CAD modeling
3D Visualisation
Packaging Design
AR game design/ Unity VuMarks design
Game board and token assembly


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CONCEPT DESIGN & DEVELOPMENT

Daniel Julier, Concept Design (TBWA\Helsinki)
Umberto Onza, Concept Design (TBWA\Helsinki)
Sini Mäkinen, Concept Design (TBWA\Helsinki)
Juhana Hokkanen, Creative Technologist (TBWA\Helsinki)
Pia Gregula, Art Director, (TBWA\Helsinki)
Juhani Ylitalo, Copywriter (TBWA\Helsinki)

CLIENT

Osmo Kammonen, SVP, Communications and Brand Marketing (NESTE Oil OY)
Sirpa Tuomi, Marketing Director (NESTE Oil OY)
Hanna Vuorenlehto, Marketing Manager (NESTE Oil OY)
Paula Isopahka, Digital Communication & Marketing Director  (NESTE Oil OY)
Elina Lammintausta, Digital Marketing Planner (NESTE Oil OY)
Susanna Sieppi, Head of Corporate Communications (NESTE Oil OY)
Kaisa Lipponen, Corporate Communication Director (NESTE Oil OY)

CONTENT CREATION

Iikka Maunumaa, Client Director (TBWA\Helsinki)
Steve Brown, Content Director (TBWA\Helsinki)
Markus Maliberg, Jr. Copywriter (TBWA\Helsinki)
Jenni Widerholm, Jr. Content Strategist (TBWA\Helsinki)
Tuomas Perälä, Copywriter (TBWA\Helsinki)

ART DIRECTION

Tommi Repeli, Digital Artist (FAKE Production)
Erno Reinikainen, Art Director (TBWA\Helsinki)
Heidi Aalto, Production AD (TBWA\Helsinki)
Tuomo Killström, Jr. Art Director (TBWA\Helsinki)

3D VISUALISATIONS

Tommi Repeli, Digital Artist (FAKE Production)
Turo Juhantalo, 3D Visual Designer (Brink Helsinki)

TECHNICAL PLANNING & DESIGN

Juha Ruistola, Chief Technical Officer (FAKE Production)
Juhana Hokkanen, Creative Technologist (TBWA\Helsinki)

PROJECT MANAGEMENT

Noora Muurremäki, Project Management (TBWA\Helsinki)
Saku Partamies, Digital Artist (FAKE Production)
Noora Ranta, Project management (TBWA\Helsinki)
Milja Hakala, Project Management (TBWA\Helsinki)

UX, UI DESIGN & DEVELOPMENT

Graziano Monteleone, Digital Art Director (TBWA\Helsinki)
Tuomo Killström, Jr. Art Director (TBWA\Helsinki)
Esko Räsänen, Digital Art Director (TBWA\Helsinki)
Mikko Paasto, Senior Web Developer (TBWA\Helsinki)
Miika Pärni, Senior Developer (TBWA\Helsinki)